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Selling Information

SELLING TIPS

Invest a little, make a lot.

It’s all about preparation. A little bit of effort can mean the difference between a standard price and a great price. Would you spend $500 on preparing your home if it could net you an additional $3000? Or would you spend $5000 if it could net you an additional $20,000? We’ll assume the answer is yes.

The smallest upgrade in your home can make the biggest difference to the saleability and therefore your maximum achievable price. Our team at ONE AGENCY can facilitate all and any presentation requirements for your property, so your home is looking its absolute best to potential buyers.

PRESENTATION

Try to use your own ‘buying’ eyes and look at your home objectively to think about what appeals to you and what would put you off buying your own property. One Agency can assist you with your property presentation. We facilitate this service for free, and it may well be worth your while should you not have the time or if this is your second residence and you live too far away.

Below are some tips to get your home buyer-friendly:

GENERAL

• A tidy and clean home says “Welcome”. Keep your home neat, but there is no need to remove everything. The home still needs to look like a home, so a few knick-knacks and objects around will make the house seem more liveable.
• Clean all windows inside and out and any walls or light switches that have fingermarks.
• Add some fresh flowers or indoor plants to brighten things up.
• Rooms look smaller when they are crowded. Remove any clutter or furniture to create a feeling of spaciousness.
• Make sure surfaces are clear apart from vases or appliances.
• Make sure that all minor repairs are completed. Sticking doors and windows, loose door knobs, faulty plumbing or peeling paint may affect your sale.
• Let in plenty of natural light by opening the curtains, or switch on lights if the day is particularly dull.
• On hot days, keep the air-conditioner on for buyers’ comfort and make sure the home is cosy and warm in winter.
• Play relaxing music and use plug-in aromatics or light scented candles to add to the general ambience.

KITCHENS

• Clear everything off kitchen counters except for appliances.
• Tidy up and rearrange all cupboards, stack all dishes neatly and turn all cup handles the same way. You’d be surprised at how many buyers look here to weigh up storage options.

BEDROOMS

• Tidy up wardrobes, fold and arrange everything neatly. Hang shirts all facing the same direction, line all shoes up together.
• Now may be the perfect time to buy that new bedspread.

BATHROOMS

• Make sure the bathrooms are spotless. Treat any mould or grout problems the day before so there are no lingering chemical fumes.
• Put away your toothbrushes. No one wants to see these.
• Ensure there are fresh towels on the towel racks.

GARDEN

• Mow lawns, trim hedges, touch up paint and sweep paved outdoor areas to showcase the gardens and outdoor entertaining areas.
• Pull out any unsightly weeds and rake up any debris.
• Tidy sheds and garages, removing rubbish and hanging up tools. Garden beds should be neatened and fresh mulch spread around to keep weeds at bay.
• Wash down eaves and remove cobwebs, repair damaged window frames and glass.
• Wind up hoses or store them away.

METHOD OF SALE

Auction versus Private Sale

The first step in optimising a result for the sale of a property is determining the best method of sale for the situation. We’ll assess your needs, the market conditions and advise the right medium for you.

AUCTION

Our typical auction campaign consists of four weeks of advertising and open house inspections followed by the auction on the fourth Saturday after the open house. The defined time frame not only encourages action from interested buyers, it also assists us to plan for your next steps. If you submit your property for Auction, this means that prospective purchasers will bid against one another at a date and time suitable to you. You can set a reserve price, which is the minimum you will accept, and once bidding has passed that level, you know you have a sale, as it will be unconditional, and a predetermined deposit must be paid on the day. Your sale is in the most capable hands with our highly experienced Auctioneer Creates competition between buyers Offers prior to auction can be considered Creates urgency for buyers to show their interest Sale is unconditional on auction day can result in a quicker sale than private treaty.

PRIVATE SALE

Private Sale means that you set a price at which your property is to be marketed to the public through the marketing plan we agree on and implement. A private sale campaign may have regular open home inspections along with some private inspections, or inspections may occur by private appointment only. We can tailor a private sale campaign to suit your specific requirements. The campaign runs for as long as it takes (usually between 1-4 weeks) and fantastic results can be achieved this way.

MARKETING AND PROMOTION

Once you have decided upon your method of sale, ONE AGENCY will develop an appropriate cost effective marketing campaign for your property that fits within your budget. This will include promotional material such as quality brochures, sign-boards, prominent website exposure and additional advertising required to showcase your home to the market.